I was wondering what was missing from the renovation of Madison Square Garden and then it hit me right upside the head….Dick’s.
That is right, all you lovers of Dick’s. The sporting goods store is entering their Dick’s goods into the World’s Most Famous Arena for a little high school boys action!
Okay. Enough horrible play on words with Dick’s Sporting Goods’ unfortunately awesome name.
(H/T Jack Jorgensen of being awesome fame and for the below Dick’s related comments)
In the release, it was mentioned that the tournament will be renamed the ‘Dick’s Sporting Goods High School National Tournament’ and Lauren Hobart, the Chief Marketing Office of Dick’s, released this brief statement, detailing the excitement of this partnership.
“DICK’S Sporting Goods is thrilled to serve as title sponsor for the DICK’S Sporting Goods High School National Tournament and to further our support for high school basketball,” said Lauren Hobart, SVP & Chief Marketing Officer, DICK’S Sporting Goods. “We look forward to seeing some of the best high school basketball teams and players in the country take center court at the World’s Most Famous Arena this spring.”
Well, there you have it. Dick’s is going to replace another New York City tradition, MSG hosting PSAL Finals (Google it, people from outside of the Northeast. It’s a big deal).
Now if I only had a dime for every ill-fated Dick’s joke…