NCAA Basketball: 10 most valuable programs in terms of finances

CHICAGO, ILLINOIS - DECEMBER 22: A detail view of a Wilson basketball on the court during the game between the Kentucky Wildcats and North Carolina Tar Heels during the CBS Sports Classic at the United Center on December 22, 2018 in Chicago, Illinois. (Photo by Dylan Buell/Getty Images) /

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NCAA Basketball Photo by Andy Lyons/Getty Images) /

NCAA Basketball is lucrative for the biggest schools. If teams could be bought and sold like professional sports franchises, how much would the most valuable teams be worth?

Although the NCAA preaches the concept of amateurism, NCAA Basketball is absolutely a business. Fans pay hundreds – sometimes thousands – of dollars for tickets. Media companies strike up billion-dollar TV deals. Apparel companies pay schools to use their gear. Coaches earn millions. Boosters send millions. In (over)due time, athletes will finally get a cut through Name/Image/Likeness compensation.

Since college basketball is a business, imagine that your favorite college basketball team is available for purchase, just like an NBA franchise. How much would it cost? What is the market value?

This list will outline the 10 most valuable college basketball teams, factors that helped them achieve their valuations, and what kept their valuations from being even higher.

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