Busting Brackets

If you build it, they will come: Final Four prices show women's basketball has surpassed men’s

Women's March Madness has been breaking records with viewership and ticket prices and women's basketball just might be surpassing men's.
Apr 2, 2023; Dallas, TX, USA; A general overall view as Iowa Hawkeyes guard Caitlin Clark (22).
Apr 2, 2023; Dallas, TX, USA; A general overall view as Iowa Hawkeyes guard Caitlin Clark (22). / Kirby Lee-USA TODAY Sports

Something is brewing in women's college basketball and it has been for a while. Women's basketball has grown with each year and had a record-breaking year last year, things are only getting better. This year has been yet another record-breaking year for the sport and there is a debate to be had.

This season, there have been a there were more sold-out games in women's basketball there ever have been. A lot of those games were in the Big Ten thanks to Caitlin Clark and the Iowa Hawkeyes, but LSU, South Carolina, UConn, USC, and many other amazing women's basketball programs have also contributed to that success.

It isn't crazy to say women's basketball is beginning to surpass men's basketball because viewership and ticket prices are proving it. Looking at ticket prices for the Men's Final Four vs. the Women's Final Four, there is a $399 difference in the minimum ticket prices.

TV viewership for Women's March Madness is up compared to last year. We don't even have the viewership ratings for the Sweet 16 or the Elite Eight just yet, but they probably will outdo the first two rounds. The rematch of last year's National Championship between Iowa and LSU will probably break even more records.

The most-watched game in the second round of the tournament was Iowa vs. West Virginia which averaged around 4.9 million viewers according to USA Today.

The women's game is changing and it's only getting better. Clark has been at the forefront of women's basketball's success contributing to sold-out venues. Iowa City was sold out for the Hawkeyes' first and second-round games.

Clark is just the beginning though. With talented players such as Paige Bueckers sticking around for another season, the future of Angel Reese unknown, and Juju Watkins being just a freshman, this could be the beginning of women's basketball's takeover in this sport.