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UCLA Basketball: Nike association would be a financial slam dunk for Bruins

By Pat Benson

LOS ANGELES, CA - FEBRUARY 27: Tyger Campbell #10 of the UCLA Bruins while playing the Arizona State Sun Devils at Pauley Pavilion on February 27, 2020 in Los Angeles, California. (Photo by John McCoy/Getty Images)
LOS ANGELES, CA - FEBRUARY 27: Tyger Campbell #10 of the UCLA Bruins while playing the Arizona State Sun Devils at Pauley Pavilion on February 27, 2020 in Los Angeles, California. (Photo by John McCoy/Getty Images) /
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LOS ANGELES, CA – FEBRUARY 29: Tyger Campbell #10, David Singleton #34, Jaime Jaquez Jr. #4, Jalen Hill #24 and Chris Smith #5 of the UCLA Bruins listen (Photo by Jayne Kamin-Oncea/Getty Images)
LOS ANGELES, CA – FEBRUARY 29: Tyger Campbell #10, David Singleton #34, Jaime Jaquez Jr. #4, Jalen Hill #24 and Chris Smith #5 of the UCLA Bruins listen (Photo by Jayne Kamin-Oncea/Getty Images) /

UCLA Basketball should sign with Nike

The only choice is Nike. The Swoosh is one of the most recognizable brands on the planet, not to mention they sponsor more schools than Under Armour, Adidas, and Jordan Brand combined. Cutting-edge technology, superior marketing, and reliability makes Nike the perfect candidate for UCLA.

Dri-FIT and commercials aside, Nike reigns supreme in the AAU basketball world. Recruiting instantly becomes easier, and it evens the playing field against Oregon and USC. Plus, the company’s ethos matches nicely with the politics of UCLA. You can already picture Bill Walton lecturing Dave Pasch on a Thursday night broadcast of the forward-thinking business partnering with one of the world’s most elite schools.

Obviously, a lot more consideration goes into making such an important decision than what best fits the basketball program. But when has signing with Nike ever gone wrong for any individual, team, or athletic department?

Next. Latest mock 2020 NBA Draft. dark

With so much uncertainty in the world, it’s wise to go with the safest option. Landing a decade-long deal with the Swoosh would be a victory for Athletic Director Martin Jarmond and, most importantly, UCLA basketball.

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